Meet the Experts with the Public Speakers Association Become a Trusted Advisor in Your Business – Chris Salem Attract more people and clients to your business with the secret of “why you do what you do” rather than “what you do.” Speakers, coaches and business owners operating from core values and principles are more compelling to their audiences and sphere of influence. Learn to enhance yourself as the trusted advisor and grow your business from consistent referrals. Chris will show you how to leverage your strengths through channels that connect your contextual approach to your audience based on your core values and principles. Show speakers, coaches, and business owners the secret of ” why you do what you do” versus “what you do” from core values and principles is more compelling to your audiene and sphere of infuence. They will learn to become trusted advisors and grow their business from consistent referrals through sphere of influence. They will also learn how to leverage their strengths through channels that connect their contextual content to audience based on core values and principles.